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Author Question: Segmentation used in selecting target markets that includes basic descriptors such as age, gender, ... (Read 65 times)

chads108

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on: Jun 28, 2018
Segmentation used in selecting target markets that includes basic descriptors such as age, gender, and income is known as ____ segmentation.
 a. psychographic c. geographic
  b. behavioral d. demographic

Question 2

Which of the following skills are NOT needed in marketing research?
 a. Analytical
  b. Production management
  c. Communications
  d. Human relations
  e. Statistical


cdmart10

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

b


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