Author Question: Segmenting consumers on the basis of product usage means describing consumers as a. nonusers vs. ... (Read 134 times)

imanialler · **on:** Jun 28, 2018

Segmenting consumers on the basis of product usage means describing consumers as
a. nonusers vs. users
b. loyalists vs. switchers
c. light, medium and heavy users
d. all of these are ways to categorize segments by usage

Question 2

The largest producer of marketing facts is
a. non-profit organizations.
b. polling organizations like Gallup.
c. consumer product companies.
d. the Federal Government.
e. the media.