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Author Question: Choosing specific segments as the focal point for marketing efforts is a. differentiation. c. ... (Read 116 times)

scienceeasy

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on: Jun 28, 2018
Choosing specific segments as the focal point for marketing efforts is
 a. differentiation. c. segmenting.
  b. positioning. d. targeting.

Question 2

The Townsquare Tattler, a gossip tabloid, has decided to do some market research to help it sell more advertising. What should it seek to learn through its research?
 a. Which of its stories are most popular
  b. The demographic profile of its audience
  c. How much readers are willing to pay for an issue
  d. The size of its total readership
  e. Both b and d


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iman

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

e


scienceeasy

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

aliotak

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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