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Author Question: The Industrial Revolution was accompanied by several important social and economic changes. List two ... (Read 64 times)

ishan

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The Industrial Revolution was accompanied by several important social and economic changes. List two of theses changes and explain how they encouraged the rise of advertising.

Question 2

In the Interactive/Wireless/Broadband era:
 a. advertising is no longer one of the primary marketing mix tools used to stimulate demand.
  b. advertising is still a paid, mass-mediated attempt to persuade.
  c. no change will occur in the advertising prepared and delivered to the target audience.
  d. advertising is no longer a tool that contributes to nurturing brand loyalty.



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aprice35067

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Answer to Question 1

American households moved away from self-sufficiency to a dependency on the marketplace for goods. Improved transportation, especially the growth of the railroad, allowed for the distribution of mass quantities of goods. Rapid population growth in urban areas created a reachable audience.

Answer to Question 2

B




ishan

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Reply 2 on: Jun 28, 2018
:D TYSM


tanna.moeller

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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