The Industrial Revolution was accompanied by several important ...

[ishan]

The Industrial Revolution was accompanied by several important social and economic changes. List two of theses changes and explain how they encouraged the rise of advertising.

Question 2

In the Interactive/Wireless/Broadband era:
 a. advertising is no longer one of the primary marketing mix tools used to stimulate demand.
  b. advertising is still a paid, mass-mediated attempt to persuade.
  c. no change will occur in the advertising prepared and delivered to the target audience.
  d. advertising is no longer a tool that contributes to nurturing brand loyalty.

[aprice35067]

Answer to Question 1

American households moved away from self-sufficiency to a dependency on the marketplace for goods. Improved transportation, especially the growth of the railroad, allowed for the distribution of mass quantities of goods. Rapid population growth in urban areas created a reachable audience.

Answer to Question 2

B

[ishan]

Thanks for the timely response, appreciate it

[mcarey591]

Gracias!