Author Question: The Industrial Revolution was accompanied by several important social and economic changes. List two ... (Read 38 times)

ishan · **on:** Jun 28, 2018

The Industrial Revolution was accompanied by several important social and economic changes. List two of theses changes and explain how they encouraged the rise of advertising.

Question 2

In the Interactive/Wireless/Broadband era:
a. advertising is no longer one of the primary marketing mix tools used to stimulate demand.
b. advertising is still a paid, mass-mediated attempt to persuade.
c. no change will occur in the advertising prepared and delivered to the target audience.
d. advertising is no longer a tool that contributes to nurturing brand loyalty.

aprice35067 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

American households moved away from self-sufficiency to a dependency on the marketplace for goods. Improved transportation, especially the growth of the railroad, allowed for the distribution of mass quantities of goods. Rapid population growth in urban areas created a reachable audience.

Answer to Question 2

B