This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: In 1995, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad ... (Read 41 times)

ss2343

  • Hero Member
  • *****
  • Posts: 548
on: Jun 28, 2018
In 1995, William T. Esrey, chairman and CEO of Sprint, announced that clients were going to hold ad agencies more closely accountable than ever before. He said this because
 a. the technology to measure advertising impact had improved.
  b. the fundamental reasons to advertise had changed.
  c. there was now proof that advertising leads directly to sales.
  d. billing scandals had undermined the confidence of advertisers in their agencies.

Question 2

At the same time that television advertising was beginning to be influenced by the bold, fast-paced editing style of MTV, many mainstream ads could be described as
 a. hard sell. c. lacking class consciousness.
  b. understated and conservative. d. challenging traditional family values.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Sammyo

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

B


ss2343

  • Member
  • Posts: 548
Reply 2 on: Jun 28, 2018
Wow, this really help

cpetit11

  • Member
  • Posts: 321
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

« previous next »
 

Did you know?

Giardia is one of the most common intestinal parasites worldwide, and infects up to 20% of the world population, mostly in poorer countries with inadequate sanitation. Infections are most common in children, though chronic Giardia is more common in adults.

Did you know?

Aspirin is the most widely used drug in the world. It has even been recognized as such by the Guinness Book of World Records.

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

Did you know?

Long-term mental and physical effects from substance abuse include: paranoia, psychosis, immune deficiencies, and organ damage.

Did you know?

Blood in the urine can be a sign of a kidney stone, glomerulonephritis, or other kidney problems.

Vital signs for clients in metabolic alkalosis may reveal hypotension, bradycardia, and an irregular Vital signs for clients in metabolic alkalosis may reveal hypotension, bradycardia, and an irregular
William Beebe William Beebe
Daniel Burnham’s Flatiron Building (1902) was one of the first to use steel girders to hold up the b Daniel Burnham’s Flatiron Building (1902) was one of the first to use steel girders to hold up the b
A greater number of men than women hold full-time jobs, but the gap is closing because of an ... A greater number of men than women hold full-time jobs, but the gap is closing because of an ...
A backpressure tool can be made by using an oxygen sensor housing and using epoxy or braze to hold ... A backpressure tool can be made by using an oxygen sensor housing and using epoxy or braze to hold ...
Effleurage to the foot bottom using the fist. Hold the dorsal surface of the foot with one hand ... Effleurage to the foot bottom using the fist. Hold the dorsal surface of the foot with one hand ...
Video: Insulin (glucose uptake by body cells), glycogenesis and lipogenesis

For a complete list of videos, visit our video library