This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: ____ is responsible for coming up with the concepts that express the benefits of a brand to a target ... (Read 83 times)

cookcarl

  • Hero Member
  • *****
  • Posts: 539
on: Jun 28, 2018
____ is responsible for coming up with the concepts that express the benefits of a brand to a target audience.
 a. The research department c. Account services
  b. Creative and production services d. The direct-marketing department

Question 2

The person in an advertising agency who will work with the client in translating cultural and consumer values into advertising messages is the
 a. account executive. c. media services director.
  b. director of production. d. administrative executive.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

laurnthompson

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

A


cookcarl

  • Hero Member
  • *****
  • Posts: 539
Reply #2 on: Jun 28, 2018
Thank you


laurnthompson

  • Sr. Member
  • ****
  • Posts: 334
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

In 1864, the first barbiturate (barbituric acid) was synthesized.

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

Did you know?

Giardia is one of the most common intestinal parasites worldwide, and infects up to 20% of the world population, mostly in poorer countries with inadequate sanitation. Infections are most common in children, though chronic Giardia is more common in adults.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

Multiple sclerosis is a condition wherein the body's nervous system is weakened by an autoimmune reaction that attacks the myelin sheaths of neurons.

Percentages of adolescents indicating Benefits and Costs of employment. Percentages of adolescents indicating Benefits and Costs of employment.
The French sociologist Emile Durkheim (1858–1917) contributed many important concepts to ... The French sociologist Emile Durkheim (1858–1917) contributed many important concepts to ...
Relationship Between Physical Activity and Improved Health Benefits Relationship Between Physical Activity and Improved Health Benefits
Interaction between a CD8+ T cell and its target. Interaction between a CD8+ T cell and its target.
Writing can lead to psychological benefits Writing can lead to psychological benefits
Benefits and costs of herbicide applications Benefits and costs of herbicide applications
Video: How to make cDNA Animation

For a complete list of videos, visit our video library