This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: ____ is responsible for coming up with the concepts that express the benefits of a brand to a target ... (Read 72 times)

cookcarl

  • Hero Member
  • *****
  • Posts: 539
on: Jun 28, 2018
____ is responsible for coming up with the concepts that express the benefits of a brand to a target audience.
 a. The research department c. Account services
  b. Creative and production services d. The direct-marketing department

Question 2

The person in an advertising agency who will work with the client in translating cultural and consumer values into advertising messages is the
 a. account executive. c. media services director.
  b. director of production. d. administrative executive.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

laurnthompson

  • Sr. Member
  • ****
  • Posts: 334
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

A


cookcarl

  • Hero Member
  • *****
  • Posts: 539
Reply #2 on: Jun 28, 2018
Thank you


laurnthompson

  • Sr. Member
  • ****
  • Posts: 334
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

This year, an estimated 1.4 million Americans will have a new or recurrent heart attack.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Examples of Generic Drugs Contained in Brand-Name Products Examples of Generic Drugs Contained in Brand-Name Products
The Benefits of Physical Fitness (2 of 2) The Benefits of Physical Fitness (2 of 2)
Cranial nerves and their target regions. (Sensory nerves are shown in blue; motor nerves, in red.) Cranial nerves and their target regions. (Sensory nerves are shown in blue; motor nerves, in red.)
Core Concepts in Pharmacology Core Concepts in Pharmacology
Writing can lead to psychological benefits Writing can lead to psychological benefits
Concepts related to alterations in fluids and electrolytes Concepts related to alterations in fluids and electrolytes
Video: Simple Diffusion - Ion transport

For a complete list of videos, visit our video library