Author Question: Personal selling does not need to be person-to-person to be effective. a. True b. False Indicate ... (Read 65 times)

jrubin

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Personal selling does not need to be person-to-person to be effective.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Experian Simmons specializes in measuring _____.
 a. newspaper readership
  b. audience sizes of television programs
  c. magazine readership
  d. audience sizes of radio stations
  e. effectiveness of outdoor advertising



kbennett34

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Answer to Question 1

False

Answer to Question 2

c



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