Author Question: Name and describe the two major forms of billboard advertising.[br][br][b][color=black]Question ... (Read 300 times)

fagboi

  • Hero Member
  • *****
  • Posts: 535
Name and describe the two major forms of billboard advertising.

Question 2

Magazine media kits provide prospective advertisers with pertinent cost information in the form of _____.
 a. rate kits
  b. rate sheets
  c. tear sheets
  d. media cards
  e. rate cards



jaaaaaaa

  • Sr. Member
  • ****
  • Posts: 341
Answer to Question 1

The major forms of billboard advertising are poster panels and painted bulletins. Poster panels are what we regularly see alongside highways and in other heavily traveled locales. Posters are silk-screened or lithographed and then pasted in sheets to the billboard. Companies typically sell this billboard space on a monthly basis. Posters can be either 8-sheet or 30-sheet, which designates the number of sheets of paper required to fill the allotted billboard space. Painted bulletins are hand painted directly on the billboard by artists hired by the billboard owner and are rather large (e.g., standard 672 square feet compared to 207 square feet for a 30-sheet poster panel). These bulletins are generally repainted every several months to provide a fresh look, and advertisers typically purchase them for a one- to three-year period with the objective of achieving a consistent and relatively permanent presence in heavily traveled locations.

Answer to Question 2

e



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Did you know?

The first war in which wide-scale use of anesthetics occurred was the Civil War, and 80% of all wounds were in the extremities.

Did you know?

Multiple experimental evidences have confirmed that at the molecular level, cancer is caused by lesions in cellular DNA.

Did you know?

In 2012, nearly 24 milliion Americans, aged 12 and older, had abused an illicit drug, according to the National Institute on Drug Abuse (NIDA).

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

For a complete list of videos, visit our video library