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Author Question: The extent to which a package is environmentally friendly is an example of _____. a. visibility b. ... (Read 45 times)

jlmhmf

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on: Jun 28, 2018
The extent to which a package is environmentally friendly is an example of _____.
 a. visibility
  b. information
  c. emotional appeal
  d. workability
  e. gestalt

Question 2

Comparative advertising _____.
 a. is less effective than non-comparative ads in enhancing brand name recall
  b. is perceived as somewhat more believable than non-comparative advertising
  c. is more effective when claims are made to appear more credible.
  d. generates less favorable attitudes toward the sponsoring brand
  e. All of these are correct.


LVPMS

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

c


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