Slogans on packages are best used when _____.
a. the other primary marcom tool that is being used is personal selling
b. trial purchase has already been generated through sales promotion
c. the manufacturer is using a push strategy
d. the brand is in the introductory stage of the product life cycle
e. a strong association has been built between the brand and the slogan through the use of advertising
Question 2
Which communication function do many advertising practitioners and scholars think music performs?
a. attracting attention
b. putting consumers in a positive mood
c. making consumers more receptive to message arguments
d. communicating meanings about advertised products
e. All of these are correct.
Lip Abnormalities, Chancre from Primary Syphilis
Spark plug wire boot pliers is a handy addition to any tool box.
The scan tool can display various voltage but will often show 3.3 volts because the PCM is ...
Primary Visual Cortex
Primary factors affecting blood pressure
Satellite data on primary productivity in the equatorial Pacific Ocean