Slogans on packages are best used when _____.
a. the other primary marcom tool that is being used is personal selling
b. trial purchase has already been generated through sales promotion
c. the manufacturer is using a push strategy
d. the brand is in the introductory stage of the product life cycle
e. a strong association has been built between the brand and the slogan through the use of advertising
Question 2
Which communication function do many advertising practitioners and scholars think music performs?
a. attracting attention
b. putting consumers in a positive mood
c. making consumers more receptive to message arguments
d. communicating meanings about advertised products
e. All of these are correct.
El Niño and areas of high marine primary production around the Galapagos Islands. Noti
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Horizontal, sagittal, and coronal functional MRIs show areas of increased activity in the primary ...
A(n) _____ is a spur-of-the-moment question. Fill in the blank(s) with correct word
Primary growth in a root