Author Question: Slogans on packages are best used when _____. a. the other primary marcom tool that is being used is ... (Read 69 times)

charchew

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Slogans on packages are best used when _____.
 a. the other primary marcom tool that is being used is personal selling
  b. trial purchase has already been generated through sales promotion
  c. the manufacturer is using a push strategy
  d. the brand is in the introductory stage of the product life cycle
  e. a strong association has been built between the brand and the slogan through the use of advertising

Question 2

Which communication function do many advertising practitioners and scholars think music performs?
 a. attracting attention
  b. putting consumers in a positive mood
  c. making consumers more receptive to message arguments
  d. communicating meanings about advertised products
  e. All of these are correct.



javimendoza7

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Answer to Question 1

e

Answer to Question 2

e



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