Author Question: Assume that you are the public relations director for a large multinational corporation. There are ... (Read 31 times)

pepyto · **on:** Jun 28, 2018

Assume that you are the public relations director for a large multinational corporation. There are rumors that the chief executive officer has bribed foreign officials. How would you handle the situation?

Question 2

What is funny in one region of a country will generally be funny in another region.
a. True
b. False
Indicate whether the statement is true or false

Moriaki · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

When confronted with a rumor, some companies believe that doing nothing is the best way to handle it. This cautious approach is apparently based on the fear that an antirumor campaign will call attention to the rumor itself. However, to combat a rumor, an anti-rumor campaign should be done swiftly and minimally involve the following activities:
1 . Deciding on the specific points in the rumor that need to be refuted
2 . Emphasizing that the conspiracy (in this case) or contamination rumor is untrue and unfair
3 . Picking appropriate media and vehicles for delivering the anti-rumor message
4 . Selecting a credible spokesperson to deliver the message on the company's behalf

Answer to Question 2

False