Marketing communicationsespec ially via advertising mediais critical for getting the information-dissemination ball rolling. Thereafter, it is _____ that drive the flow of information about products, services, and brands.
a. sales promotions
b. social interactions
c. Internet communications
d. public relations
e. personal sales
Question 2
A TV commercial for a sports car marketed to young people emphasizes pleasure and freedom as end levels. The advertised car is shown delivering these end levels when the car is transformed into a magic chariot and its young driver is carried away into a fantasyland. In terms of the MECCAS model, the magic chariot technique represents the commercial's _____.
a. driving force
b. leverage point
c. message elements
d. consequences
e. terminal values
There are several laws of thermodynamics critical to understanding physical processes. Two of those
Critical thinking and the assessent process
The Critical Weather Maker: Atmospheric Stability
The Critical Weather Maker: Atmospheric Stability
Alcohol and Advertising Advertising for alcoholic beverages is pervasive and persuasive
Critical-Thinking Tip