Author Question: A(n) _____ immediately following negative publicity can lessen the damage that will result, such as ... (Read 63 times)

kwoodring · **on:** Jun 28, 2018

A(n) _____ immediately following negative publicity can lessen the damage that will result, such as diminished public confidence in a company and its brands, or a major loss in sales and profits.
a. corporate denial
b. internal investigation
c. stockholder meeting
d. call to the corporate lawyer
e. corporate response

Question 2

Most personal computers purchased by households are acquired primarily to assist children in their school work. In referring to its brand of PC, one computer company came up with the clever advertising line The teacher's aid.. This line is the only notable aspect of the company's advertising. What creative style is the company employing?
a. preemptive
b. unique selling proposition
c. resonance
d. brand image
e. emotional