Author Question: If Toyota needs to refute negative publicity regarding one of their vehicles, how should the company ... (Read 24 times)

SO00 · **on:** Jun 28, 2018

If Toyota needs to refute negative publicity regarding one of their vehicles, how should the company utilize the Internet, if at all?
a. Ignore the issue completely to avoid feeding the flame of negative publicity.
b. Not enough people use the Internet, so the company should concentrate on traditional media outlets.
c. Address the issue on the company Web site only since customers will visit favorite sites on their own.
d. Purchase banner ads on popular Web sites and link to relevant information and executive statements.

Question 2

The rate at which a person speaks often affects how others will perceive him/her.

Indicate whether the statement is true or false