Author Question: Publicity is the major tool of _____ marketing public relations. a. advertising b. sales promotion ... (Read 300 times)

fasfsadfdsfa

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Publicity is the major tool of _____ marketing public relations.
 a. advertising
  b. sales promotion
  c. proactive
  d. personal selling
  e. strategic

Question 2

The _____ creative style involves psychological, rather than physical, differentiation.
 a. preemptive
  b. generic
  c. positioning
  d. unique-selling proposition
  e. brand image



lcapri7

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Answer to Question 1

c

Answer to Question 2

e



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