Author Question: Marketing public relations messages should come across as _____. a. advertisements b. unbiased ... (Read 147 times)

joblessjake · **on:** Jun 28, 2018

Marketing public relations messages should come across as _____.
a. advertisements
b. unbiased reports from journalists
c. special promotions
d. behavior-influencing advertisements
e. journalistic investigations

Question 2

_____ strategies do not necessarily use any particular type of appeal to consumers but are designed to achieve an advantage over competitors in the same product category.
a. Symbolically-oriented
b. Functionally-oriented
c. Experientially-oriented
d. Category-dominance
e. Functionally-dominant