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Author Question: Marketing public relations messages should come across as _____. a. advertisements b. unbiased ... (Read 148 times)

joblessjake

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  • Posts: 555
on: Jun 28, 2018
Marketing public relations messages should come across as _____.
 a. advertisements
  b. unbiased reports from journalists
  c. special promotions
  d. behavior-influencing advertisements
  e. journalistic investigations

Question 2

_____ strategies do not necessarily use any particular type of appeal to consumers but are designed to achieve an advantage over competitors in the same product category.
 a. Symbolically-oriented
  b. Functionally-oriented
  c. Experientially-oriented
  d. Category-dominance
  e. Functionally-dominant


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vickyvicksss

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


joblessjake

  • Member
  • Posts: 555
Reply 2 on: Jun 28, 2018
Gracias!

sarah_brady415

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Reply 3 on: Yesterday
Excellent

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