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Author Question: Marketers can minimize negative word-of-mouth by being responsive to legitimate complaints. a. True ... (Read 74 times)

notis

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on: Jun 28, 2018
Marketers can minimize negative word-of-mouth by being responsive to legitimate complaints.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

In the creative brief, the brand management team must clearly articulate the brand's _____.
 a. price
  b. benefits
  c. features
  d. meaning
  e. distribution


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JaynaD87

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Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

d


notis

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Reply 2 on: Jun 28, 2018
Excellent

Jossy

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Reply 3 on: Yesterday
Wow, this really help

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