Author Question: Marketers can minimize negative word-of-mouth by being responsive to legitimate complaints. a. True ... (Read 87 times)

notis · **on:** Jun 28, 2018

Marketers can minimize negative word-of-mouth by being responsive to legitimate complaints.
a. True
b. False
Indicate whether the statement is true or false

Question 2

In the creative brief, the brand management team must clearly articulate the brand's _____.
a. price
b. benefits
c. features
d. meaning
e. distribution