Author Question: A common form of cause-related marketing consists of a company contributing to a cause every time ... (Read 17 times)

torybrooks

  • Hero Member
  • *****
  • Posts: 500
A common form of cause-related marketing consists of a company contributing to a cause every time the customer undertakes some action that supports the company and its brands.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following would NOT be included in a creative brief?
 a. background
  b. target audience
  c. creative style
  d. positioning
  e. objectives and measures



CAPTAINAMERICA

  • Sr. Member
  • ****
  • Posts: 325
Answer to Question 1

True

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

People with alcoholism are at a much greater risk of malnutrition than are other people and usually exhibit low levels of most vitamins (especially folic acid). This is because alcohol often takes the place of 50% of their daily intake of calories, with little nutritional value contained in it.

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Did you know?

Throughout history, plants containing cardiac steroids have been used as heart drugs and as poisons (e.g., in arrows used in combat), emetics, and diuretics.

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Did you know?

The cure for trichomoniasis is easy as long as the patient does not drink alcoholic beverages for 24 hours. Just a single dose of medication is needed to rid the body of the disease. However, without proper precautions, an individual may contract the disease repeatedly. In fact, most people develop trichomoniasis again within three months of their last treatment.

For a complete list of videos, visit our video library