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Author Question: A common form of cause-related marketing consists of a company contributing to a cause every time ... (Read 79 times)

torybrooks

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  • Posts: 500
on: Jun 28, 2018
A common form of cause-related marketing consists of a company contributing to a cause every time the customer undertakes some action that supports the company and its brands.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following would NOT be included in a creative brief?
 a. background
  b. target audience
  c. creative style
  d. positioning
  e. objectives and measures


CAPTAINAMERICA

  • Sr. Member
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  • Posts: 325
Reply #1 on: Jun 28, 2018
Answer to Question 1

True

Answer to Question 2

c


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