Research has shown that those who are loyal to a company or brand ...

[mwit1967]

Research has shown that those who are loyal to a company or brand are more likely to experience diminished evaluations following negative publicity about that company.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The MECCAS model provides a procedure for applying the concept of means-end chains to the creation of advertising messages.
 a. True
  b. False
 Indicate whether the statement is true or false

[perkiness]

Answer to Question 1

False

Answer to Question 2

True