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Author Question: Research has shown that those who are loyal to a company or brand are more likely to experience ... (Read 78 times)

mwit1967

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  • Posts: 501
on: Jun 28, 2018
Research has shown that those who are loyal to a company or brand are more likely to experience diminished evaluations following negative publicity about that company.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The MECCAS model provides a procedure for applying the concept of means-end chains to the creation of advertising messages.
 a. True
  b. False
 Indicate whether the statement is true or false


perkiness

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  • Posts: 348
Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

True


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