In promotion situations it is possible for brand managers to ...

[viki]

In promotion situations it is possible for brand managers to formally evaluate promotions, provided that the procedure for evaluating each criterion is ____.
 a. clearly articulated
  b. systematically implemented
  c. consistently applied to all promotions that are appraised
  d. a and b only
  e. a, b, and c

Question 2

Effective advertising should promise more than it can deliver.
 a. True
  b. False
 Indicate whether the statement is true or false

[wtf444]

Answer to Question 1

e

Answer to Question 2

False