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Author Question: A model such as could be used to evaluate a completed promotional program. In this model the Eij ... (Read 124 times)

ENagel

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on: Jun 28, 2018
A model such as could be used to evaluate a completed promotional program. In this model the Eij represents the ____.
 a. effectiveness of the program
  b. execution proficiency
  c. expense
  d. evaluative criteria
  e. equity enhancement

Question 2

Effective advertising takes the consumer's view.
 a. True
  b. False
 Indicate whether the statement is true or false


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shayla

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

True


ENagel

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Reply 2 on: Jun 28, 2018
Excellent

tkempin

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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