Author Question: A model such as could be used to evaluate a completed promotional program. In this model the Eij ... (Read 126 times)

ENagel · **on:** Jun 28, 2018

A model such as could be used to evaluate a completed promotional program. In this model the Eij represents the ____.
a. effectiveness of the program
b. execution proficiency
c. expense
d. evaluative criteria
e. equity enhancement

Question 2

Effective advertising takes the consumer's view.
a. True
b. False
Indicate whether the statement is true or false