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Author Question: Which of the following is an implementation problem associated with tie-in promotions? a. commission ... (Read 23 times)

silviawilliams41

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on: Jun 28, 2018
Which of the following is an implementation problem associated with tie-in promotions?
 a. commission issues
  b. FTC regulations
  c. lack of cooperation among parties involved
  d. promotion lead time
  e. lack of fit

Question 2

Effective advertising should build sales volume by enhancing brand equity, both by _____ and by _____.
 a. building brand knowledge; increasing trial
  b. providing information; including a reason to buy
  c. including a sales promotion offer; reminding consumers
  d. increasing brand loyalty; using a credible endorser
  e. increasing brand awareness; enhancing brand image


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jordangronback

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

e


silviawilliams41

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Reply #2 on: Jun 28, 2018
Correct answers!


jordangronback

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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