Which of the following is an implementation problem associated ...

[silviawilliams41]

Which of the following is an implementation problem associated with tie-in promotions?
 a. commission issues
  b. FTC regulations
  c. lack of cooperation among parties involved
  d. promotion lead time
  e. lack of fit

Question 2

Effective advertising should build sales volume by enhancing brand equity, both by _____ and by _____.
 a. building brand knowledge; increasing trial
  b. providing information; including a reason to buy
  c. including a sales promotion offer; reminding consumers
  d. increasing brand loyalty; using a credible endorser
  e. increasing brand awareness; enhancing brand image

[jordangronback]

Answer to Question 1

d

Answer to Question 2

e

[silviawilliams41]

Correct answers!

[jordangronback]

Great! Please up vote