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Author Question: Which of the following should a manufacturer consider when choosing a premium? a. the brand's image ... (Read 186 times)

Melani1276

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Which of the following should a manufacturer consider when choosing a premium?
 a. the brand's image
  b. the target market
  c. the objectives of the promotional period
  d. the item's value
  e. All of these are correct.

Question 2

Gwen works at a consumer-goods manufacturer and deals with the tactical, day-to-day activities that must be performed to carry out an advertising campaign. Gwen is involved in _____.
 a. formulating advertising strategy
  b. implementing advertising strategy
  c. account management
  d. marketing management
  e. formulating marketing strategy



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Danny Ewald

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Answer to Question 1

e

Answer to Question 2

b





 

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