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Author Question: Which of the following should a manufacturer consider when choosing a premium? a. the brand's image ... (Read 213 times)

Melani1276

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on: Jun 28, 2018
Which of the following should a manufacturer consider when choosing a premium?
 a. the brand's image
  b. the target market
  c. the objectives of the promotional period
  d. the item's value
  e. All of these are correct.

Question 2

Gwen works at a consumer-goods manufacturer and deals with the tactical, day-to-day activities that must be performed to carry out an advertising campaign. Gwen is involved in _____.
 a. formulating advertising strategy
  b. implementing advertising strategy
  c. account management
  d. marketing management
  e. formulating marketing strategy


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Danny Ewald

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Reply #1 on: Jun 28, 2018
Answer to Question 1

e

Answer to Question 2

b


Melani1276

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Reply #2 on: Jun 28, 2018
Correct answers!


Danny Ewald

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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