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Author Question: Which type of consumer promotion offers consumers a delayed reward with the objective of reinforcing ... (Read 286 times)

09madisonrousseau09

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on: Jun 28, 2018
Which type of consumer promotion offers consumers a delayed reward with the objective of reinforcing a brand's image?
 a. contest
  b. mail-in offer
  c. continuity programs
  d. price-offs
  e. bonus packs

Question 2

The National Dairy Council sponsored a series of commercials promoting milk and cheese as healthy foods. This advertising was designed to create _____.
 a. secondary demand
  b. horizontal demand
  c. vicarious demand
  d. primary demand
  e. joint demand


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johnpizzaz

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

d


09madisonrousseau09

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Reply #2 on: Jun 28, 2018
Thank you


johnpizzaz

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Reply #3 on: Jun 28, 2018
No problemo


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