Author Question: Consumers who respond to sales promotions receive various utilitarian and hedonic benefits. a. True ... (Read 27 times)

tnt_battle

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Consumers who respond to sales promotions receive various utilitarian and hedonic benefits.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The two broad type of marcom objectives are short-term and long-term.
 a. True
  b. False
 Indicate whether the statement is true or false



amit

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Answer to Question 1

True

Answer to Question 2

False



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