Author Question: Sophisticated brand managers simply reach into a bag and pick out any promotional tool because the ... (Read 143 times)

mrsjacobs44 · **on:** Jun 29, 2018

Sophisticated brand managers simply reach into a bag and pick out any promotional tool because the multiple forms of promotions are completely interchangeable.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Marcom objectives should specify the target audience, indicate the specific goal to be accomplished and indicate the relevant time frame.
a. True
b. False
Indicate whether the statement is true or false