Sophisticated brand managers simply reach into a bag and pick out ...

[mrsjacobs44]

Sophisticated brand managers simply reach into a bag and pick out any promotional tool because the multiple forms of promotions are completely interchangeable.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Marcom objectives should specify the target audience, indicate the specific goal to be accomplished and indicate the relevant time frame.
 a. True
  b. False
 Indicate whether the statement is true or false

[cpetit11]

Answer to Question 1

False

Answer to Question 2

True

[mrsjacobs44]

Thanks for the timely response, appreciate it

[ricroger]

Excellent