Whereas sales promotion makes consumers aware of your brand and ...

[luvbio]

Whereas sales promotion makes consumers aware of your brand and promotes a positive image, advertising serves to consummate the transaction.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Because individual consumers inevitably will be at different levels of the hierarchy of effects, marcom objectives should be based on the lowest level where any consumers are located.
 a. True
  b. False
 Indicate whether the statement is true or false

[sarah_brady415]

Answer to Question 1

False

Answer to Question 2

False

[luvbio]

Gracias!

[bulacsom]

Excellent