Author Question: Whereas sales promotion makes consumers aware of your brand and promotes a positive image, ... (Read 39 times)

luvbio · **on:** Jun 29, 2018

Whereas sales promotion makes consumers aware of your brand and promotes a positive image, advertising serves to consummate the transaction.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Because individual consumers inevitably will be at different levels of the hierarchy of effects, marcom objectives should be based on the lowest level where any consumers are located.
a. True
b. False
Indicate whether the statement is true or false