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Author Question: The promotional incentive _____ changes a brand's perceived price or value. a. permanently b. ... (Read 27 times)

jake

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on: Jun 29, 2018
The promotional incentive _____ changes a brand's perceived price or value.
 a. permanently
  b. temporarily
  c. positively
  d. concurrently
  e. always

Question 2

Explain why physical attractiveness and similarity are important.


underwood14

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

This influence tactic deals with the fact that we are most likely to adopt an attitude or undertake an action when a likable person promotes that action. There are various manifestations of likability. Two of the more prominent in marketing communications are physical attractiveness and similarity.


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