Author Question: Sales promotion cannot _____. a. reduce the introduction of new products to the trade b. neutralize ... (Read 54 times)

mpobi80

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Sales promotion cannot _____.
 a. reduce the introduction of new products to the trade
  b. neutralize competitive advertising and sales promotions
  c. hold current users by encouraging repeat purchases
  d. increase product usage by loading consumers
  e. permanently stop an established brand's declining sales trend

Question 2

The theory of reasoned action proposes that all forms of planned and reasoned behavior have two primary determinants: _____ and _____.
 a. motivation; normative influences
  b. attitudes; normative influences
  c. attitudes; value-expressive influences
  d. attitudes; informational influences
  e. motivation; informational influences



nital

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Answer to Question 1

e

Answer to Question 2

b



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