Author Question: Trade sales promotion includes the use of coupons, premiums, free samples, contests/sweepstakes, and ... (Read 95 times)

renzo156 · **on:** Jun 29, 2018

Trade sales promotion includes the use of coupons, premiums, free samples, contests/sweepstakes, and rebates.
a. True
b. False
Indicate whether the statement is true or false

Question 2

One reason firms have not practiced integrated marketing communications is because outside suppliers, such as advertising agencies, public relations agencies, social media firms, and sales promotion agencies, have tended to specialize in single facets of marketing communications rather than to possess expertise across the board.
a. True
b. False
Indicate whether the statement is true or false