A reason for the growth of sales promotion is _____. a. the ...

[Alygatorr01285]

A reason for the growth of sales promotion is _____.
 a. the increase in power for the manufacturers over the grocery stores
  b. decreased brand parity and price sensitivity
  c. increased brand loyalty
  d. increased media effectiveness
  e. emphasis on short-term results in corporate-reward structures

Question 2

The influence tactic that is based on the principle that things become more desirable when they are in great demand but short supply is known as _____.
 a. liking
  b. scarcity
  c. social proof
  d. commitment and consistency
  e. reciprocation

[succesfull]

Answer to Question 1

e

Answer to Question 2

b

[Alygatorr01285]

TYSM

[jackie]

Thanks for the timely response, appreciate it