In sales promotion, a periodic gathering at which manufacturers, ...

[stevenposner]

In sales promotion, a periodic gathering at which manufacturers, suppliers, and distributors in a particular industry or related industries display their products and provide information for potential buyers (retail, wholesale, or industrial) is considered as which of the following?
 a. event c. trade
  b. event show d. trade show

Question 2

A higher standard of leadership is now required for international marketers. Explain.

[Carissamariew]

Answer to Question 1

D
Definition of trade show

Answer to Question 2

Leadership has become a challenge for international marketers as it extends beyond the global economy and financial markets. Globalization, shifting demographics, rapidly accelerating technological change, increased connectivity, economic uncertainty, a growing multiplicity of actors and shifting power structures have made marketing unprecedentedly complex and challenging for corporations, institutions, and states alike. International marketers need to have the capabilities to lead an organization with its multiple customer, employee, and other stakeholder audiences towards a competitive vision for future.

[stevenposner]

Gracias!

[isabelt_18]

Thanks for the timely response, appreciate it