Author Question: A reason for the growth of sales promotion is _____. a. the increase in power for the manufacturers ... (Read 38 times)

Alygatorr01285 · **on:** Jun 29, 2018

A reason for the growth of sales promotion is _____.
a. the increase in power for the manufacturers over the grocery stores
b. decreased brand parity and price sensitivity
c. increased brand loyalty
d. increased media effectiveness
e. emphasis on short-term results in corporate-reward structures

Question 2

The influence tactic that is based on the principle that things become more desirable when they are in great demand but short supply is known as _____.
a. liking
b. scarcity
c. social proof
d. commitment and consistency
e. reciprocation