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Author Question: A reason for the growth of sales promotion is _____. a. the increase in power for the manufacturers ... (Read 51 times)

Alygatorr01285

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on: Jun 29, 2018
A reason for the growth of sales promotion is _____.
 a. the increase in power for the manufacturers over the grocery stores
  b. decreased brand parity and price sensitivity
  c. increased brand loyalty
  d. increased media effectiveness
  e. emphasis on short-term results in corporate-reward structures

Question 2

The influence tactic that is based on the principle that things become more desirable when they are in great demand but short supply is known as _____.
 a. liking
  b. scarcity
  c. social proof
  d. commitment and consistency
  e. reciprocation


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succesfull

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Reply #1 on: Jun 29, 2018
Answer to Question 1

e

Answer to Question 2

b


Alygatorr01285

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Reply 2 on: Jun 29, 2018
Gracias!

emsimon14

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Reply 3 on: Yesterday
Wow, this really help

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