This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Pretesting with copy tests would be conducted at what stage of ad message research? a. copy ... (Read 268 times)

debasdf

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
Pretesting with copy tests would be conducted at what stage of ad message research?
 a. copy development stage
  b. final production stage
  c. rough stage
  d. after the ad has been run
  e. prefinished stage

Question 2

An ad for Hanes brand of underwear says, Wait 'til we get our Hanes on you The brand is positioned as being comfortable for the wearer, and the ad really stressed how comfortable the brand feels against your skin. This brand's positioning is best described as appealing to consumers' _____ needs.
 a. functional
  b. rational
  c. emotional
  d. symbolic
  e. experiential


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

apple

  • Sr. Member
  • ****
  • Posts: 352
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

e


debasdf

  • Member
  • Posts: 570
Reply 2 on: Jun 29, 2018
Gracias!

blakcmamba

  • Member
  • Posts: 335
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Most strokes are caused when blood clots move to a blood vessel in the brain and block blood flow to that area. Thrombolytic therapy can be used to dissolve the clot quickly. If given within 3 hours of the first stroke symptoms, this therapy can help limit stroke damage and disability.

Enzymatic features of DNA polymerase that account for its inability to copy one of the DNA strands a Enzymatic features of DNA polymerase that account for its inability to copy one of the DNA strands a
Some organisms used as models in genetic research Some organisms used as models in genetic research
Procedures and Diagnostic Tests Related to the Eye Procedures and Diagnostic Tests Related to the Eye
Research Methods: A Process of Inquiry Research Methods: A Process of Inquiry
A single cell from an early-stage human embryo A single cell from an early-stage human embryo
RESEARCH TECHNIQUE RESEARCH TECHNIQUE
Video: Cardiac Cycle (Part 1 of 4)

For a complete list of videos, visit our video library