This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Pretesting with copy tests would be conducted at what stage of ad message research? a. copy ... (Read 258 times)

debasdf

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
Pretesting with copy tests would be conducted at what stage of ad message research?
 a. copy development stage
  b. final production stage
  c. rough stage
  d. after the ad has been run
  e. prefinished stage

Question 2

An ad for Hanes brand of underwear says, Wait 'til we get our Hanes on you The brand is positioned as being comfortable for the wearer, and the ad really stressed how comfortable the brand feels against your skin. This brand's positioning is best described as appealing to consumers' _____ needs.
 a. functional
  b. rational
  c. emotional
  d. symbolic
  e. experiential


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

apple

  • Sr. Member
  • ****
  • Posts: 352
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

e


debasdf

  • Member
  • Posts: 570
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

nothere

  • Member
  • Posts: 324
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Russia has the highest death rate from cardiovascular disease followed by the Ukraine, Romania, Hungary, and Poland.

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Did you know?

Cancer has been around as long as humankind, but only in the second half of the twentieth century did the number of cancer cases explode.

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Termination stage of translation in bacteria Termination stage of translation in bacteria
Nursing Interventions According to Stage of Severity for Suicide Risk Nursing Interventions According to Stage of Severity for Suicide Risk
Results Seen in Mono-Diff Tests Results Seen in Mono-Diff Tests
Research Methods Research Methods
Message from friend Message from friend
Valentine day friend message Valentine day friend message
Video: Double Stranded DNA Molecule Animation

For a complete list of videos, visit our video library