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Author Question: Pretesting with copy tests would be conducted at what stage of ad message research? a. copy ... (Read 283 times)

debasdf

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on: Jun 29, 2018
Pretesting with copy tests would be conducted at what stage of ad message research?
 a. copy development stage
  b. final production stage
  c. rough stage
  d. after the ad has been run
  e. prefinished stage

Question 2

An ad for Hanes brand of underwear says, Wait 'til we get our Hanes on you The brand is positioned as being comfortable for the wearer, and the ad really stressed how comfortable the brand feels against your skin. This brand's positioning is best described as appealing to consumers' _____ needs.
 a. functional
  b. rational
  c. emotional
  d. symbolic
  e. experiential


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apple

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

e


debasdf

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Reply 2 on: Jun 29, 2018
Excellent

Joy Chen

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Reply 3 on: Yesterday
Wow, this really help

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