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Author Question: According to the shelf-space model, _____. a. achieving a high level of weekly reach for a brand ... (Read 25 times)

urbanoutfitters

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  • Posts: 530
on: Jun 29, 2018
According to the shelf-space model, _____.
 a. achieving a high level of weekly reach for a brand should be emphasized over acquiring heavy frequency
  b. achieving a high level of weekly frequency for a brand should be emphasized over acquiring heavy reach
  c. the consumers' third exposure to an advertisement for a brand is the most powerful
  d. distinctive advertising requires more exposures
  e. advertisers should select the media schedule that generates the most exposure value per GRPs

Question 2

Alan is 26 years old. He exhibits high energy levels, which he devotes to entertainment and social activities. In terms of the VALS framework, Alan is a(n) _____.
 a. Innovator
  b. Believer
  c. Achiever
  d. Striver
  e. Experiencer


morrie123456

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


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