When preparing a _____ advertising schedule, MasterLens plans to use advertising during every period of the campaign, but vary the amount of advertising considerably from period to period.
a. flighting
b. dated
c. plotted
d. pulsing
e. continuous
Question 2
Marketers of which of the following product categories would be most interested in the VALS Achievers grouping?
a. supermarkets
b. discount stores
c. compact automobiles
d. high-end clothing manufacturers
e. American-made products
