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Author Question: When preparing a _____ advertising schedule, MasterLens plans to use advertising during every period ... (Read 92 times)

burton19126

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  • Posts: 532
on: Jun 29, 2018
When preparing a _____ advertising schedule, MasterLens plans to use advertising during every period of the campaign, but vary the amount of advertising considerably from period to period.
 a. flighting
  b. dated
  c. plotted
  d. pulsing
  e. continuous

Question 2

Marketers of which of the following product categories would be most interested in the VALS Achievers grouping?
 a. supermarkets
  b. discount stores
  c. compact automobiles
  d. high-end clothing manufacturers
  e. American-made products


Brummell1998

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  • Posts: 324
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

d


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